About Tesera Entertainment

Tesera Entertainment was formed in June 2019 by leading distribution executive Gene George, who prior established and lead the worldwide distribution arm at Starz for over 9 years and transitioned to Lionsgate for approximately 2.5 years after the merger of the two companies in December 2017. Gene left Lionsgate in March 2019 and started Tesera Entertainment shortly thereafter.

Many have asked the origin of the name Tesera. Tesera represents the number 4 in Greek (homage to the number of children Gene has) and it is also the Italian word for single mosaic tile. Symbolically, Tesera represents a small portion of a beautiful piece of art, but not complete or in its full glory and beauty without its inclusion. Gene relates this to the company’s importance in the worldwide distribution business.

Tesera wants to help its partners expand and grow Tesera prides itself in having an impeccable reputation, extensive relationships and expertise in global content licensing to maximize revenue and mitigate costs for its content partners. Its primary focus is to bring a boutique class of service to the marketplace that is often overlooked or not possible by big entertainment companies. Tesera provides a dedicated focus to its broadcasters and platforms throughout the licensing process with top notch marketing support and promotional guidance. Producers can expect complete transparency and prompt reporting/payments unrivaled in the industry, as Tesera wants to help its partners expand and grow.

Gene George - Bio

Gene George launched Tesera Entertainment in June 2019 after serving as Executive Vice President, Worldwide Distribution, for Lionsgate, where he oversaw international sales and distribution for the company throughout APAC, including forging partnerships with international broadcasters and expanding the company’s distribution to new markets around the globe. Formerly at STARZ overseeing all worldwide television distribution for over 9 years, George has been responsible for the licensing of many premium series including “Black Sails,” “Spartacus,” “Power,” and “Ash vs Evil Dead.” George also acquired content for global distribution for Starz and Lionsgate, and recently acquired the BBC event mini-series “Little Women” and multiple films for international licensing.

George is a long-time member of the Independent Film and Television Alliance (IFTA) and serves on its Board of Directors, which he has done for over 14 years. George is currently Chairman of IFTA’s Television Committee and a member of its Export Alliance. George is a prominent figure at virtually all domestic and international TV and film sales markets, including MIPTV and MIPCOM, NATPE and the AFM and is a regular speaker on industry panels. George was named CableFAX Sales Executive of the Year in 2011 and was featured in Success Magazine in October 2012.

A New York native, George lives in Southern California with his wife Vikki and four children.